01 — The Project
Our aim was to give the Soldo brand a push during the holiday season.
02 — The Process
We were given the freedom to make this campaign different from our usual -- in tone (more relaxed, funny), in design (we could use illustrations, photos), and in focus (less about expense control, more about employee satisfaction).
I teamed up with a designer to brainstorm how we could put these changes into practice. We mocked-up layouts and visuals, and settled on the number of collaterals. Initially, we came up with a prize-winning contest and my initial copy leaned heavily into it. This idea was abandoned.
So, we needed the campaign landing page to be as engaging as possible whilst making clear why companies benefitted from using Soldo during the holidays. Namely, we wanted to promote the newest ad-hoc spending feature.
I crafted web copy, an article, video scripts, emails, newsletters, ads. Here's what I've managed to recover from the campaign.
Landing page
Blog post
Read in full here.
Online ads
We used a consistent look and feel for the ads, although the prize offer was later revoked.
